If you are a business owner or a marketing specialist, I am sure you have heard of drip marketing. In this article, you will learn what is drip marketing, and how it can automate the overall marketing & sales process of any business.
The name drip marketing originated from drip irrigation where small amounts of water is released over time to nourish the plants or crops.
Drip irrigation for plants and crops is done by releasing small amounts of water (nourishment) at the right time and the right place (near the roots) so that there is no water loss in percolation and in evaporation. Healthy plants are grown with the least amount of investment and almost zero wastage of water.
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More traffic to a website does not always mean more revenue, unless the revenue model is purely based on display advertising. Display advertising model brings the lowest revenue per visitor compared to all the other revenue models and there are some studies that suggest that only 27% of the internet visitors actually end up looking at a display ad.
One of the best ways to monetize internet web traffic is to convert them into leads and then promote a product or service to them via email marketing or a follow up phone call. This is also called Inbound marketing. Outbound marketing or interruption advertising is no longer effective because people are getting better at tuning out of interruption.
The best way to attract traffic to a website is via content marketing. Content marketing is best done through blogging, social media and email marketing. However in this post we will not be covering how to attract traffic but rather we will talk about how to convert those traffic into leads. [click to continue…]