Lesson 10 – Introduction to Paid Advertising: Google AdWords
In this video, you will learn about Google AdWords paid advertising. Paid ads are the most important part of digital marketing because you cannot scale traffic without paid ads.
There are many channels of paid ads on the web. The biggest sources of paid traffic are Google AdWords and Facebook Ads. Both are effective and serve different purposes. Google search fulfills demand and Facebook ads generate demand.
You will learn:
- How Google AdWords ads work
- Creating ad campaigns using a Google AdWords account
- Generating keywords, ad sets and writing ads
- Tour of the Google Ads interface.
If you are interested in learning more about Google AdWords, check out my advanced AdWords course here.
This paid course has 10 video lessons just for AdWords and you will be able to master AdWords within a few days. The course has 2+ hours of training videos and you will also be able to get Google AdWords certified by completing the AdWords Fundamentals and AdWords Search Exam.
In the next few lessons, you will learn about Facebook Ads & Twitter ads too. Stay tuned and make sure you do not miss my emails!