Social Media Marketing

How To Set up Facebook Instant Articles For WordPress

by Deepak Kanakaraju on September 4, 2017

Facebook Instant Articles was made to fix the problem users faced while browsing slow loading pages on the mobile. Once you publish an instant article on to Facebook the thumbnail will appear with bolt icon. The URL structure of the article is same as your regular website URL. When the article is seen and clicked on Facebook Mobile App, the article will load instantly and the content will be hosted on Facebook.

90% of Facebook users access it on a mobile device. Setting up instant articles for your WordPress blog will give you an advantage of capturing Facebook’s huge mobile audience.

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How to Share Facebook Custom Audiences Across Ad Accounts?

by Deepak Kanakaraju on February 21, 2016

In the previous articles on Facebook advertising I have explained about custom audiences and how they work. But did you know that you can share custom audiences between Facebook ad accounts?

share custom audiences

The feature is not enabled by default in your Facebook ads account and it can be enabled only by contacting Facebook’s support.

This can be done only if you have admin access to both the ad accounts. I first started exploring this feature to check if I can tap into the audience of my fellow bloggers.

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The Complete Guide to Facebook Pixel for Digital Marketers

by Deepak Kanakaraju on February 11, 2016

Facebook recently replaced their Conversion Pixel and the Custom Audience Pixel with the new universal Facebook Pixel. The old ones will be discontinued by the second half of 2016. The Facebook Pixel can do a lot of things apart from tracking conversions.

fb pixel

Pixel is the most important component in Facebook Advertising. Even if you are not going to run ads on Facebook, the Pixel can help you with deeper audience insights.

According to Facebook: “You can now use the Facebook pixel to measure, optimize and build audiences for your ad campaigns, and no longer need to implement the conversion pixel and Custom Audience pixel.”

The Facebook Pixel can be used for three main functions:

  • Building Custom Audiences from your website for re-targeting.
  • Optimizing ads for conversions. (This excites me a lot – more on this later!)
  • Tracking conversions and attributing them back to your ads.

The Facebook Pixel is very powerful, but at the same time it can be intimidating for a marketer.

I have been using Facebook pixels for quite some time, and I assure you by the end of this article, you will completely understand the potential and the functionality of the Facebook Pixel.

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Almost everyone who uses the internet also uses Facebook. And there is a good chance that most of your website visitors also use Facebook. Now we have an opportunity to retarget our website users on Facebook and bring them back to your website.

rt fb ads

Retargeting with Facebook is easy now. All you need to do is create a website custom audience and insert the Facebook pixel on your website. Read my article about website custom audiences to learn how to do it.

Ideally the Facebook’s pixel should fire on all the pages of your website. When it fires on all the pages, Facebook also gathers a lot of data. They keep a tag of the different web pages visited by each user that helps us create advanced custom audiences in the future (explained below).

The best way to include the tracking code would be to add it to Google tag manager or place it along with your Google analytics code in your website’s files. And make sure that it loads on all the pages in your website.

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