Inbound Marketing

LeadSquared is a marketing and sales automation platform which competes with platforms like Marketo and HubSpot. They have some interesting features that digital marketers can use. I had a chance to review their product recently and here goes my review.

leadsquared

LeadSquared has a lot of features but one of the features I couldn’t find readily available in other tools is their lead scoring system. You can increase or decrease the score of each of your leads based on their behaviour and this helps a lot in sales prioritization.

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How to Become an Inbound Marketing Certified Professional

by Deepak Kanakaraju on September 26, 2015

Inbound Marketing is slowly becoming Digital Marketing 2.0. Many businesses who invest in digital marketing are starting to realize that compared to investing money in display ads, video ads, SEM or SEO – inbound marketing produces much better and long term results than the others.

In fact, Inbound Marketing is more of an integrated digital marketing methodology that involves a bit of every other digital marketing channel.

So if you get certified in Inbound Marketing, it is going to help you. Getting certified helps you get an in-depth understanding of inbound marketing. Just the process of going through the certification exam will help you what inbound marketing is all about.

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If you are a business owner or a marketing specialist, I am sure you have heard of drip marketing. In this article, you will learn what is drip marketing, and how it can automate the overall marketing & sales process of any business.

drip marketing

The name drip marketing originated from drip irrigation where small amounts of water is released over time to nourish the plants or crops.

Drip irrigation for plants and crops is done by releasing small amounts of water (nourishment) at the right time and the right place (near the roots) so that there is no water loss in percolation and in evaporation. Healthy plants are grown with the least amount of investment and almost zero wastage of water.

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I am excited to let you know about my first book – Content Marketing for Startups! This book explores how startups can leverage content marketing to get targeted traffic.

But traffic is of no use if it is not converted into leads and paying customers. You will also learn about how to convert your visitors into leads, different types of leads, scoring your leads, nurturing those leads and finally converting them into paying customers with proven inside sales strategies.

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If you run your own startup, work in a startup or dream of starting up one day, the content in this book will be priceless to you. Marketing and Sales is one of the most important aspects of any business.

As my mentor used to put it: Marketing is the only activity in a business that gives a direct return on investment. Everything else such as HR, Tech, Finance, Legal etc. are just expenses. Marketing is the only part in a business which you cannot afford to outsource. Everything else can be outsourced.

This is not just an e-book but a real book which you can hold in your hands! The book will retail for Rs.699 on Flipkart and Amazon. You, being my blog reader can get a free copy of this book before it goes for sale at online & offline stores.

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What is Inbound Marketing & Outbound Marketing?

by Deepak Kanakaraju on August 15, 2013

With all the latest buzz words in Digital Marketing such as content marketing and integrated digital marketing; Inbound marketing seems to have got a lot of traction in the past 5 years.

inbound marketing

Marketing was just marketing and people really did not talk about Inbound and Outbound until recently. To understand what Inbound marketing is, we should first define Outbound marketing.

What is Outbound Marketing?

Outbound marketing is the traditional marketing that a lot of companies used to do (and are still doing) to market their products and services. Outbound marketing includes the following marketing activities:

  • Television Ads
  • Newspaper Ads
  • Radio Ads
  • Cold Calling to a list of prospects
  • Mass Web Display Advertising
  • Mass (Unsolicited) Email Marketing
  • Marketing via Trade Shows
  • Ads in Trade Publications and Magazines

The common thread in all the above marketing methods is that the prospective customer never asked for an interruption and communication of a sales message. Many people may wonder, is there any other way to market? [click to continue…]

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7 Powerful Ways to Convert Website Traffic Into Leads

by Deepak Kanakaraju on August 5, 2013

More traffic to a website does not always mean more revenue, unless the revenue model is purely based on display advertising. Display advertising model brings the lowest revenue per visitor compared to all the other revenue models and there are some studies that suggest that only 27% of the internet visitors actually end up looking at a display ad.

web-traffic-leads

One of the best ways to monetize internet web traffic is to convert them into leads and then promote a product or service to them via email marketing or a follow up phone call. This is also called Inbound marketing. Outbound marketing or interruption advertising is no longer effective because people are getting better at tuning out of interruption.

The best way to attract traffic to a website is via content marketing. Content marketing is best done through blogging, social media and email marketing. However in this post we will not be covering how to attract traffic but rather we will talk about how to convert those traffic into leads. [click to continue…]

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