General Digital Marketing Articles

Here’s a collection of articles on Digital Marketing. I have written about SEO, PPC, Email, Social Media and other articles related to digital marketing. If you have any questions about digital marketing, feel free to contact me.

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Choosing a great brandable domain name for business is just as important as selecting the business name itself. Domain names have become so important that, many companies look for available domain names even before deciding a name for their company.

For some business-owners, domain name selection may seem like the least important aspect of running the company. Nothing could be farther from the truth. Domain names are the first thing that people think of when they get online. For this reason, it is very important to come up with a great domain name to attract visitors to your website.

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Ergonomic Table Height for Laptops & Desktops with Big Monitors

by Deepak Kanakaraju on February 23, 2015

Ergonomics mean a lot to me. Working is not an easy thing. It takes mental focus, concentration and will power to get work done. There is no reason to make it even more difficult with bad ergonomics and a dull working space.

The height of tables has always been 30″ inches. It is the standard height for reading desks, dining tables and computer desks. Computer desks still have 30″ height but they have a keyboard tray which is at 26″.

If you are working with your laptop, the keyboard should be at 26″ high – which means the laptop needs to be placed at a height of 26″. But many offices, home offices and work desks at home still retain the standard height of 30″ and it is extremely unergonomic to have a keyboard at 30″ high.

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How to Integrate Google Analytics and Webmaster Tools

by Deepak Kanakaraju on January 25, 2015

Google analytics and Webmaster tools are two great tools by Google which helps webmasters get insights about their website. However, they perform slightly different functions in how they gather and report data.

Website SEO (search engine optimization) analysis and process flat vector concept

Google analytics is more about what happens in your website once visitors enter your website. Webmaster tools is mostly about the Google search engine and what happens before people click on your website link.

Hypothetically, If you have no intention of getting traffic from the Google search engine, you would have no need of Webmaster tools.
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Unless your website gets thousands of visitors a day and is very popular, your new blog post or page takes time (sometimes a few hours to a few days) to get indexed in the Google search engine.

Here, I will show you a method to get your page indexed almost immediately. You can do it with the ‘Fetch as Google’ option in Google Webmaster Tools.

fetch google

It is recommended that you get your page indexed as soon as you publish it. This is important because someone else could copy your content, publish it on their website and get them indexed first.

The search engines could consider that page as the original or authoritative one and rank it higher than your page. This is only a theory, but many SEO experts agree that search engines do give weight to the page that is indexed first.

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Yesware.com Mail Merge Feature Review

by Deepak Kanakaraju on January 13, 2015

Yesware.com is a great email addon which has tons of features, but the one I like most is the mail merge feature. With mail merge, I can send customized emails to a lot of people and they are going to be the same as sending an email to each of them individually.

yesware mail merge review

For example, if I have to send an interview request to 30 digital marketers, I need not manually send emails to all of them. Instead Yesware.com mail merge will do the heavy lifting for me.

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How to Target Only Mobile Devices in Google AdWords PPC Ads

by Deepak Kanakaraju on January 9, 2015

mobile adsAfter Google AdWords launched their enhanced campaigns, targeting only mobile devices has become tricky. The way Google has built the new Adwords interface and campaign settings hints that they want you to create universal campaigns which will run in all the devices, without much options for device targeting.

However I want to run the ad only on mobile devices. How do I achieve it? Right now there is no option to setup a campaign only for mobile and there is no option in the campaign settings to turn of computers and tablets completely.

There is an approximate work-around to target only mobile devices in Adwords PPC ads, and this is the method that I use. In the campaign settings you can change the bids for mobile devices, computers and tablets.

device settings adwords

If you are running a campaign only for computers and tablets, you can decrease bids for mobile by 100% which would turn of ads in mobile.

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How to Generate B2B Leads Using Google AdWords

by Deepak Kanakaraju on December 27, 2014

Google AdWords is a great tool for driving targeted traffic to e-commerce websites and other businesses. In the B2C market, the CPCs are not that high and is a great marketing channel for several businesses. But did you know that AdWords is also a great tool for generating B2B Leads?

adwords search

B2B Marketing comes with the huge challenge: you have to get the targeting right. For example, if you are selling a SaaS software to doctors, it makes sense to advertise on magazines and journals which doctors read. But even with such targeting, you are still shooting in the dark and only a small percentage of the people who see your ads are your prospects.

With AdWords, you show the ads only to the people who are searching for you. The seller and buyer meet each other half way and the place is Google search.

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