How I Created an Inbound Hiring Funnel Using Marketing Automation

by Deepak Kanakaraju on February 18, 2018

Hiring is a big challenge when growing a startup. Having worked in more than 5 leading startups out of which 3 were Series A funded and beyond, I have seen how much can go wrong if hiring is not done properly.

A company grows fast and becomes great with the right team members. A company can collapse with the wrong team members. A company can only grow as fast as the slowest person in the company.

Workplace Culture

The culture at workplace is one of the most important components of a fast growing startup. Culture is the invisible co-founder which keeps the company together even when the founders of the company cannot keep an eye on all the minute things that happen inside a company.

Here at the PixelTrack team, we believe in perfection, hard work, executing fast and failing fast. If we hire someone who has a different world view, our entire company would take a hit.

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The Top 3 Marketing Automation Tools That I Use for My Business

by Deepak Kanakaraju on January 23, 2018

One of the biggest benefits of digital marketing compared to traditional marketing is marketing automation. Marketing automation not only helps in saving a lot of time that would otherwise be spent in manual tasks, but it also optimises itself and become efficient over time.

I have been using marketing automation for my business and for my clients for quite some time, and I keep forgetting that I take all these tools for granted. Sometimes when I go for a client meeting and show the possibilities of marketing automation, the people on the other side of the table or mind blown that such possibilities exist.

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Cost of Facebook Ads in India is Going Up. Here’s Why

by Deepak Kanakaraju on January 21, 2018

When I started advertising on Facebook towards the end of 2015, the cost was very reasonable. One of the reasons for the low cost of Facebook ads was because many people were not advertising in India. There was a general thought process that is spending power of Indian audience is very less.

However people have realised that, the purchasing power of the Indian audience has increased. People have realised the power of good targeting on Facebook, and Facebook has also made it very easy to have conversion optimised ads.

The advertising cost in 2018 compared to 2016 has doubled for my campaigns. But as many people think, this is not a matter of concern, because the purchasing power of your target market has also increased.

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The 7 Entrepreneurship Lessons I Learned in 2017

by Deepak Kanakaraju on December 30, 2017

2017 was the first year where I transitioned from a full time job to being an entrepreneur. It has been a pretty intense ride so far (though not an easy one). In this blog post, I want to share my journey of going from an employee to an entrepreneur and all the challenges I faced along the way.

Though this was the first year I transitioned from being an employee to running a full-fledged business, I have been an entrepreneur before. I was running my own projects from 2008-2012 after my college graduation, but I would call it being a Beta entrepreneur.

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A while back you might have noticed that I launched an online tool called OptinChat. OptinChat is a chat based tool to collect information from website visitors. Before inventing and using OptinChat myself, I was using popup forms on my blog. As a general rule popup forms are seen as intrusive and doesn’t have a good conversion rate. I used to get around 5% conversion for an exit popup that I had placed on my blog.

I got the idea for OptinChat when one day I installed a live chat tool on my blog. I had some free time so I was interacting with the visitors myself. This was just an experience to check the response from visitors on my websites.

Most of the conversations started with me understanding that my visitors want to learn digital marketing. Then I would redirect them to LearnDigitalMarketing.com where they can sign up for a free course. As most of the conversations were repetitive, an idea struck me. Why can’t I automate this chat conversation using a workflow?

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My Experience at Affiliate World Asia 2017, Bangkok, Thailand

by Deepak Kanakaraju on December 10, 2017

A few days back I had an opportunity to attend Affiliate World Asia summit at Bangkok, Thailand. This was my first international affiliate marketing conference. I even got a Press pass for the conference. Thanks to the reach of my blog and Kulwant from BloggingCage for letting me know about the Press pass.

The conference took place at the Bangkok Convention centre and it was very well organized. It had a lot of booths from various companies and then there were two stages where the talks happened.

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How I Grew My Facebook Page to 236,582 Likes

by Deepak Kanakaraju on December 10, 2017

As of writing this blog post, my Facebook fan page has 236,582 Likes. Apart from my email list, articles on my blog & the search rankings, this Facebook page is one of my best assets. In this blog post, I want to tell you how I took it to this level, and the benefits I get from my Facebook page.

Before we dive into the strategies to grow a Facebook page, a word of warning: Do not put too much energy into building a Facebook Page and a following because end of the day it is a shared asset with Facebook. And Facebook has the power to reduce the organic reach so much that it is worth nothing. And there is nothing we can do about it.

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Creating a great brand from scratch is the dream of every startup entrepreneur. But can we build a brand without advertising? Around a decade back, it was possible to build a brand with just advertising. But in today’s digital era, a great brand cannot be built using advertising alone. In this blog post, let’s have a look how to build a brand without advertising. We will also have a look at how a lot of billion-dollar brands have been built from scratch with no money spent on ads!

Valuable digital brands like Google, LinkedIn, Twitter, Uber etc. have always focused on user engagement and creating a good brand experience. Google did not become the world’s No.1 Search Engine via TV, Newspaper and Radio ads. The secret to building a big online brand, especially in the age of internet is to have a very low barrier of entry to a product experience.

With free products and services online, a brand can attract potential customers at zero cost. This create brand engagement and not just brand impressions. Brand engagement is 10x more valuable than brand impressions.

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20 Social Media Marketing Tips For Social Media Success

by Deepak Kanakaraju on December 4, 2017

It’s time for some social media marketing tips to get you started and lead you on the right path. Most marketers and businesses start social media marketing, run with it for a while, and then get stuck. Because, they don’t see the extraordinary results the social media gurus out there promised and aren’t sure what to do next or how to proceed further.

In this blog post, I’m sharing 20 social media marketing tips that’ll help you during such difficult times.

Let’s start.

1. Have a Plan Before You Begin

I know it sounds cliche. You might be bored of hearing me say it more than a few occasions. As I said above, many marketers start social media marketing and abandon it even quicker than they began to just because they didn’t have a plan. They thought starting is good enough to get the results. Unfortunately, it isn’t. You need to know where you want to go to choose the right path to travel.

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How To Build A Successful Social Media Plan in 7 Simple Steps

by Deepak Kanakaraju on December 1, 2017

In the last blog post, we discussed why it is important for businesses to use social media marketing. You probably have read it and understood the importance. And now, it’s time to learn how to create a social media marketing strategy that’ll produce the results you want.

Success in social media is not easy. Brands and businesses face a huge competition in the world of social media. If you want to succeed, you need to stand out, develop a sound social media strategy, and possess the characteristics that’ll help you to succeed.

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