How do you decide the font, line spacing and the content width for your blog or website content? If you were like me, you probably went ahead with what you thought was the best for your users. And more often that not, the choice represents our own tastes when choosing such elements for our content properties.

the golden ratio

It is time to stop guessing and start taking decisions based on mathematic and scientific principles. Let me introduce you to golden ratio typography. Before we get into what is golden ratio and golden ratio typography, let me first show you the results I got after implementing this typography on my blog.

How Golden Ratio Typography Helped This Blog

I changed my blog’s typography on December 22nd 2014 to golden ratio. I have compared the 30 days before and after this change. According to Google Analytics, my readership has improved by 45.72%.

golden ratio improvement

I have taken time spent on the site as the core indicator of readership. Since the content in my blog is more comfortable to read, people are spending more time on the site.

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Who is Deepak Kanakaraju?

The Top 7 Digital Marketing Training Programs in India

by Deepak Kanakaraju on April 12, 2015

You can become a digital marketing expert without the need for courses and training programs. However you could feel that going through a proper digital marketing course or training program is better for you, you are right. A good training program will give you structure, mentor-ship and the opportunity to network with like-minded people.

Digital marketing training programs in India

So if you want to attend a training program on digital marketing, you are welcome to do so. But make sure that you also follow the steps in this article so that you can get hands on experience in this field.

When it comes to digital marketing training, some companies are exclusive in it. Other educational institutes, in order to sustain and offer more and more online courses, have created numerous training programs in the area of digital marketing.

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Search Engine Journal recently published a list of top 10 marketing blogs in India. It was exciting to see DigitalDeepak.com ranked among them!

digital deepak top 10 marketing blogs

Other well known blogs which which were featured include Digital Vidya, Sorav Jain’s Blog and Social Samosa.

Apart from listing the top 10 blogs, Albert Costill also wrote about Obama’s visit to India, Dominos’ dominance in India and the hyperfast growth of the Indian economy.

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You may have noticed that Housing.com has bought an online real estate forum for INR 8 Crores. I have used this forum a while back to discuss about my real estate purchases. It is a great forum called the Indian Real Estate Forum but usually referred to as IREF. Even the logo is just IREF.

housing logoIt is hosted at IndianRealEstateForum.com – a pretty long and boring domain name which is almost impossible to type every time you want to visit that forum.

It is quite reasonable to buy the domain IREF.com and rebrand the Indian Real Estate Forum.

Housing.com doesn’t need anyone to teach them about the importance of owning good domain names. They bought Housing.com at a price of $500,000 (Around 3 Crores INR) to move away from Housing.co.in.

Right now if you visit IREF.com, it redirects to IndianRealEstateForum.com. I guess this is a recent change. Four letter .com names (called as LLLL.com) usually sell for high prices in the range of $10,000 – $25,000.

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Choosing a great brandable domain name for business is just as important as selecting the business name itself. Domain names have become so important that, many companies look for available domain names even before deciding a name for their company.

For some business-owners, domain name selection may seem like the least important aspect of running the company. Nothing could be farther from the truth. Domain names are the first thing that people think of when they get online. For this reason, it is very important to come up with a great domain name to attract visitors to your website.

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Yesterday, I had the opportunity to conduct a workshop at Sona College of Technology, Salem. The topic was ‘Career Opportunities in Digital Marketing’. More than 60 people attended the workshop and many were surprised about the new career opportunities available in the field of digital marketing.

dm-sona

Apart from enlightening them about the new opportunities available, I also explained the various components of digital marketing and how can one become a digital marketing expert.

Towards the later part of the day, the focus shifted to personal branding and how one can do digital marketing for their personal brand. I showed them how they can register a domain, host a blog and start attracting traffic from day one.

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If you are a business owner or a marketing specialist, I am sure you have heard of drip marketing. In this article, you will learn what is drip marketing, and how it can automate the overall marketing & sales process of any business.

drip marketing

The name drip marketing originated from drip irrigation where small amounts of water is released over time to nourish the plants or crops.

Drip irrigation for plants and crops is done by releasing small amounts of water (nourishment) at the right time and the right place (near the roots) so that there is no water loss in percolation and in evaporation. Healthy plants are grown with the least amount of investment and almost zero wastage of water.

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Ergonomic Table Height for Laptops & Desktops with Big Monitors

by Deepak Kanakaraju on February 23, 2015

Ergonomics mean a lot to me. Working is not an easy thing. It takes mental focus, concentration and will power to get work done. There is no reason to make it even more difficult with bad ergonomics and a dull working space.

The height of tables has always been 30″ inches. It is the standard height for reading desks, dining tables and computer desks. Computer desks still have 30″ height but they have a keyboard tray which is at 26″.

If you are working with your laptop, the keyboard should be at 26″ high – which means the laptop needs to be placed at a height of 26″. But many offices, home offices and work desks at home still retain the standard height of 30″ and it is extremely unergonomic to have a keyboard at 30″ high.

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How to Integrate Google Analytics and Webmaster Tools

by Deepak Kanakaraju on January 25, 2015

Google analytics and Webmaster tools are two great tools by Google which helps webmasters get insights about their website. However, they perform slightly different functions in how they gather and report data.

Website SEO (search engine optimization) analysis and process flat vector concept

Google analytics is more about what happens in your website once visitors enter your website. Webmaster tools is mostly about the Google search engine and what happens before people click on your website link.

Hypothetically, If you have no intention of getting traffic from the Google search engine, you would have no need of Webmaster tools.
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Unless your website gets thousands of visitors a day and is very popular, your new blog post or page takes time (sometimes a few hours to a few days) to get indexed in the Google search engine.

Here, I will show you a method to get your page indexed almost immediately. You can do it with the ‘Fetch as Google’ option in Google Webmaster Tools.

fetch google

It is recommended that you get your page indexed as soon as you publish it. This is important because someone else could copy your content, publish it on their website and get them indexed first.

The search engines could consider that page as the original or authoritative one and rank it higher than your page. This is only a theory, but many SEO experts agree that search engines do give weight to the page that is indexed first.

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