Razorpay Online Payment Gateway Review

by Deepak Kanakaraju on June 21, 2016

If you want to start a web based business and sell something online, you need to have the ability to accept payments online. To ensure maximum revenue, you have to have the maximum payment options available for your customers. In India, the major online payment modes are net-banking, cards and wallets.

Razorpay LogoThere are more than 55 banks in India which support net-banking payments. If you are a startup company, it is not practical for a small company to partner with 55+ banks in India, the various card networks and the wallet companies. You do not have the bandwidth, the time or the resources to setup a payments infrastructure.

That’s why it is advisable to sign up with a payment gateway aggregator like Razorpay. Once you sign up for an account at a payment gateway, you will be able to offer almost all the possible payment methods available to your customers.

Razorpay charges 2% flat fee on every transaction. This is called TDR – Transaction Discount Rate. This is a very nominal and marginal fee that you have to pay and it saves you time, money and accounting hassles.

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The Secret to Successful Content Marketing

by Deepak Kanakaraju on June 5, 2016

Many people think that content marketing is just about setting up a blog and publishing articles in it. Sometimes they do it, but then realize that it doesn’t work that way. Content marketing has two main parts: creating interesting content and marketing it. You cannot stop with content creation and expect results.

content marketing

One of the biggest mistakes that people make in content marketing is that they create content on topics that they are interested in, instead of creating content that their audience may be interested in.

If you need to catch a fish, you need to give worms as the bait. You cannot give chocolate as bait just because you like chocolates. You need to give people what they need to attract them to you.

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Have you ever wondered how bloggers and other self employed professionals get in the news? If you haven’t done any research so far, you probably thought that it happens by luck or chance. It does happen by chance once in a while, but there are some proactive things that you can do to get featured in the mainstream media.

Getting featured in the news or media gives you authority and backlinks. If a newspapers covers a story on you, your authority and credibility among your followers skyrockets. Also, you get backlinks which helps in SEO.

Some newspaper websites have a policy not to give backlinks, but your brandname gets mentioned and search engines track brand mentions as well. Your author rank will go up when you have brand mentions.

So how can you, as a blogger or an independent professional get featured in the news? Sometimes journalists from reputed publications will get in touch with you to help with their story.

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New Google AdWords Layout to be Rolled Out in 2016-2017

by Deepak Kanakaraju on March 30, 2016

According to the recent announcement from Google, AdWords layout is going to change soon. This is the first major change after 15 years of AdWords. The new layout will be rolled out in phases and it may take as long as an year or two before the migration is complete.

adwords

The new design will mimic the design elements in other Google products such as Maps, Gmail and Google+. According to Google, the new layout will help you make changes faster and get data and reports with less ambiguity.

Once the layout change is implemented, there is nothing that you need to change. The basic structure of the campaigns will remain the same and your existing campaigns, ad groups and ads will continue to run as it has always been.

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A few months Facebook had launched Lead Ads. With Lead Ads, you can generate leads on mobile without asking your users to fill up a form in a landing page. Facebook picks the information that the user has already given to Facebook and pre-populates the form. Users have to just click on the Submit button to send their Name, Email ID and Phone number to you.

fb lead ads

You can read more about Facebook Lead Ads here in the blog post that I have published previously. However, there were huge limitations with how the data can be handled.

The leads can be downloaded only from the Publishing Tools page as a CSV file and one had to export the leads to a CRM or a mailing platform manually. This doesn’t work for marketers because most of the communication is done via automated follow-up emails.

A few tools had come up in the middle to solve this problem. For example, ConnectLeads, a third party software exported the Leads from Facebook Lead Ads to any email marketing tool of your choice. ConnectLeads is an expensive tool and it is obselete now.

Now you can export your Facebook Leads in real time using Zapier. I use Zapier to automate a lot of marketing tasks. For example, I even trigger a follow-up SMS using Zapier.

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Facebook Canvas Ads: Everything You Need to Know

by Deepak Kanakaraju on February 29, 2016

Facebook has something new for advertisers and brands. They have launched the Facebook Canvas. Canvas is a form of an ad which fills a need in the market that other types of ads have been unable to fulfil.

ad-canvas

It supports full screen on mobile devices and provides a better experience for the users when they want to view an ad and learn more about the brand.

According to Facebook, “Canvases open from Facebook ads in News Feed to reveal a full-screen experience where advertisers can use a mix of video, still images, text and call-to-action buttons to build beautiful and effective brand and product experiences on mobile.”

Facebook Canvas opens up like a website on landing page after someone clicks on a standard looking Facebook ad. In this case, all the content is hosted on Facebook servers and they make sure that the page loads as fast as possible.

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How to Share Facebook Custom Audiences Across Ad Accounts?

by Deepak Kanakaraju on February 21, 2016

In the previous articles on Facebook advertising I have explained about custom audiences and how they work. But did you know that you can share custom audiences between Facebook ad accounts?

share custom audiences

The feature is not enabled by default in your Facebook ads account and it can be enabled only by contacting Facebook’s support.

This can be done only if you have admin access to both the ad accounts. I first started exploring this feature to check if I can tap into the audience of my fellow bloggers.

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If you are getting started with content marketing, you will soon realize that it is easy to create content but almost impossible to promote that content without having an audience.

content marketing

Many top digital marketing experts agree that content marketing is 50% content and 50% marketing. After all, the term contains the word marketing in it. Gone are the days when quality content used to go viral and bring traffic on its own.

Getting traffic to content requires an audience that can amplify your content. Bloggers like myself have worked for years to build an audience and hence driving traffic to new content is easy – meaning, I need not pay for traffic.

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The Complete Guide to Facebook Pixel for Digital Marketers

by Deepak Kanakaraju on February 11, 2016

Facebook recently replaced their Conversion Pixel and the Custom Audience Pixel with the new universal Facebook Pixel. The old ones will be discontinued by the second half of 2016. The Facebook Pixel can do a lot of things apart from tracking conversions.

fb pixel

Pixel is the most important component in Facebook Advertising. Even if you are not going to run ads on Facebook, the Pixel can help you with deeper audience insights.

According to Facebook: “You can now use the Facebook pixel to measure, optimize and build audiences for your ad campaigns, and no longer need to implement the conversion pixel and Custom Audience pixel.”

The Facebook Pixel can be used for three main functions:

  • Building Custom Audiences from your website for re-targeting.
  • Optimizing ads for conversions. (This excites me a lot – more on this later!)
  • Tracking conversions and attributing them back to your ads.

The Facebook Pixel is very powerful, but at the same time it can be intimidating for a marketer.

I have been using Facebook pixels for quite some time, and I assure you by the end of this article, you will completely understand the potential and the functionality of the Facebook Pixel.

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As a blogger or content marketer, you would agree with me that the biggest problem that you face in your blogging journey is coming up with new topics to blog about.

hittail review

There are plenty of keyword research tools in the market and there are plenty of ways to find out what people are searching for. But the biggest issue is that you have to manually sort through all of them.

I have used various keyword research tools such as Google’s keyword planner, KeywordTool.io, Long Tail Pro and so on. Each of these tools throws me 100s of keywords at a time and I have to manually find out which are the keywords that have good search volume.

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