How to Avoid Service Tax for Online Ads in India (Legally)

by Deepak Kanakaraju on November 27, 2015

If you spend money on online advertising in India, you have to pay 14.5% service tax on your ad spends. Because “online advertising” is a service and all services attract a service tax in India. This is an indirect tax, a tax on consumption unlike a tax on income.

avoid service tax india online ads

Online advertising was exempt from service tax for a while from 2012 to 2014 but it has come back again to give digital marketers in India a pain in the __.

So if you are spending Rs.100 on online ads and earning Rs.100 in sales, you are breaking even, right? Actually no. Because you are going to end up spending Rs.114.5 with the taxes on online advertising.

For example, when you spend money on Google AdWords or any other website in India, they will levy you extra 14.5% service tax on your bill.

This number is not shown in your ads dashboard in Google AdWords. You may be thinking that you are spending Rs.100 per conversion but in the end you will pay Rs.114.5 per conversion. (More about Google AdWords payments later in this article).

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An Interview with Kulwant Nagi on Email Marketing

by Deepak Kanakaraju on November 23, 2015

Kulwant Nagi is a blogger and an internet marketer. He blogs at and he owns a few more blogs on niche topics. He is an expert in a lot of areas but he understands email marketing very well, more than anything else.

Kulwant Nagi

He has grown his blog and income in a very short time using email marketing. He has experimented with many tools and strategies. He knows what works and what doesn’t.

He is a fellow blogger and a good friend. I decided to pick his brain on email marketing and he has shared his knowledge and experience without any second thoughts. So, here we go:

Deepak: How has building an email list helped you with the growth of your blog?

Kulwant: Building an email list was one of the best decisions I have taken in my online business. I started building my email list in 2013, so with time I have grown to 8,000+ subscribers till now.

Email is a medium to have a personal touch with your readers. They feel super special when they receive your email teaching them some special skills in your industry. Email marketing has helped me to build my brand by building strong bonding with my readers.

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How to Pay for Facebook Ads in India (Payment Options)

by Deepak Kanakaraju on November 22, 2015

I have seen this question come up more than a few times. How can you pay for Facebook ads in India? What are the payment options available?

fb ads india payment

I use Facebook ads to drive traffic to my websites and generate leads. I am using PayPal to pay Facebook. There is a billing agreement on my PayPal account which allows Facebook to charge my credit card via PayPal automatically from time to time.

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How to Run Facebook Lead Ads on Desktop (A Workaround)

by Deepak Kanakaraju on November 20, 2015

Facebook launched Lead Ads recently which enables advertisers to generate leads within Facebook. No landing pages and no need for the users to fill up forms. However, the lead ads are only enabled for mobile right now.

lead ads desktop

In my experience, the quality of traffic and leads from desktop users have always been higher than mobile. Mobile users sign up on impulse and sometimes they forget what they signed up for. But I did not want to wait until Facebook launches Lead Ads for desktop.

I discovered a small work around to run lead ads on desktop. All you need to do is pick out the permalink of your Lead Ads post in your page. This is not very obvious because the permalink to this post is hidden from your “published posts” area.

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How to Make Money from YouTube Videos (A Complete Guide)

by Deepak Kanakaraju on November 19, 2015

With increasing bandwidth and access to devices, video content consumption on the internet is on the rise. Even TV channels and media companies are uploading video content to YouTube and earning revenue from advertising.

youtube 1000 views

Now anyone can create video content and distribute it online for the whole world to see. No need of huge investments or approvals from government organizations! The good thing about technology is that it breaks the barriers of entry for individuals like us.

Now you and me have a chance to compete with the big boys and all that is required of us is create something of value. In this case, good quality video content. We can also earn revenue on par with what the big boys. The playing field has been levelled.

The opportunities and possibilities with online videos are so vast that many people still find it hard to believe that – can this be this easy? This post is going to answer that question.

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An Interview with Sorav Jain – Founder & CEO of echoVME

by Deepak Kanakaraju on November 13, 2015

Today I am interviewing Sorav Jain, one of the pioneers in Digital Marketing in India. Sorav heads echoVME, a self funded organization that helps other organizations with digital marketing. Sorav was also featured on my list of top digital marketing experts in India.

sorav jain

echoVME boasts of having some well known clients under their umbrella including Bosch, Urban Tree Infrastructures, Apollo White Dental Care, Oliva Clinic, Dr. Paul’s Clinic,, infinitheism and more.

Sorav is a qualified trainer, he has hosted about 150 workshops in the last 3 years and trained more than 3,000 professionals in digital marketing. He blogs about digital marketing regularly at his personal blog

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Almost everyone who uses the internet also uses Facebook. And there is a good chance that most of your website visitors also use Facebook. Now we have an opportunity to retarget our website users on Facebook and bring them back to your website.

rt fb ads

Retargeting with Facebook is easy now. All you need to do is create a website custom audience and insert the Facebook pixel on your website. Read my article about website custom audiences to learn how to do it.

Ideally the Facebook’s pixel should fire on all the pages of your website. When it fires on all the pages, Facebook also gathers a lot of data. They keep a tag of the different web pages visited by each user that helps us create advanced custom audiences in the future (explained below).

The best way to include the tracking code would be to add it to Google tag manager or place it along with your Google analytics code in your website’s files. And make sure that it loads on all the pages in your website.

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The Best Way to Learn Digital Marketing and Become an Expert

by Deepak Kanakaraju on November 3, 2015

If you want to learn digital marketing, you have to practice it. You cannot read a book about digital marketing and call yourself an expert. Taking part in a digital marketing training program and getting a certification also doesn’t make you an expert.

best way

The technology and tools available in digital marketing is changing so fast that the only way to stay ahead in the game is to learn constantly and practice digital marketing.

If you are working as a digital marketer in a company, staying updated with the latest in digital marketing will happen naturally. But if you are not, then there is only one way that I know which works well for keeping yourself updated: and that’s, running an online project of your own and implementing digital marketing.

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The Top 10 Digital Marketing Experts in India

by Deepak Kanakaraju on October 30, 2015

Being in the digital marketing field since 2007, I have come in contact with many people in the industry. However there have been a few people who have inspired me with their knowledge, experience and their work in digital marketing.

top digital marketing experts

Digital marketing is the fastest growing industry today. A research by Adobe and CMO council has revealed that 96% of the Indian marketers have confidence in the ability of digital marketing for staying ahead in the competitive race.

Today, I don’t think any business can survive without digital marketing. You know that digital marketing talent is rare. You should check the results of our digital marketing talent survey.

In this article I have listed the top digital marketing experts in India along with their profiles. And obviously, I haven’t writing about the people I don’t know, so let me know about other digital marketers that I may have missed.

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PradeepChopra-DigitalVidya-PhotoPradeep Chopra is the Co-Founder and CEO of Digital Vidya, one of the top digital marketing training institutes in India.

I got a chance to pick his brain and I asked him questions about how he started his journey, how he made Digital Vidya the best in its class and some other questions about digital marketing in general.

Deepak: How did you learn digital marketing? How did you get into the digital marketing field?

Pradeep: It was by chance vs by choice. For our 1st venture, Whizlabs Software, while none of the conventional marketing channels worked in our favor, we happened to sell our first product through SEO without actually knowing it.

That too in the year 2001. We could then scale Whizlabs really fast and could create a global brand for us. Since then we’ve not looked back and have been actively using digital marketing in all our ventures.

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