How to Send Web Push Notifications on Chrome and Firefox

by Deepak Kanakaraju on February 8, 2017

Unless you have been living under a rock for the past few months, you would have noticed that many websites (including DigitalDeepak.com) ask you permission to send browser-based notifications.

These are called web push notifications and are similar to the app-based push notifications that you get from different apps on iPhone and Android phones. In this article, I am going to discuss how to send web push notifications from your blog or website. We will also discuss the best practices in push notifications and the pros & cons of this communication channel.

[click to continue…]

{ 29 comments }

  Free Digital Marketing Training

How to Become a Financially Successful Blogger

by Deepak Kanakaraju on January 25, 2017

Long back, when people wanted to share their ideas and knowledge to the world through written words, they had to be a journalist with a newspaper or a magazine. Or they had to be an author depending on a publishing company to accept their work and market it. But today, you can write, hit publish and the whole world can see it!

Blogging is one of the best business models in the world. It gives you time freedom, location freedom and the ability to scale your income rapidly. Blogging is a long journey and there are many things that you would need to get right. In this article, let’s discuss the top factors that determine blogging success.

[click to continue…]

{ 137 comments }

How to Drive More Traffic to Your Blog Posts with Outbrain

by Deepak Kanakaraju on January 11, 2017

When you are a blogger, your primary motivation depends on how many internet users read your posts. Every blogger wants to grow a subscriber base over time, and if you reach a good number like 100,000 subscribers, you’ll keep growing without the need to hunt for new audiences. But the biggest question is: how to get to a number like 100,000 subscribers.

People will subscribe to your blog only if they like your content. And to have a chance at liking your content, they have to discover it first. That’s why, in the first few years of blogging, you’ll have to focus on marketing your content to a new audience and growing your subscriber base.

[click to continue…]

{ 10 comments }

Do you want a better job? Or do you want more business opportunities? In both the cases, personal branding plays a critical role. Personal branding can help you make more deals, with less effort.

I have been working hard to build my personal brand over the past 5-7 years, and I have been pleasantly surprised by the results. That’s why I want to share with you, my 7-step personal branding method that has worked wonders. It takes a lot of time to build a strong brand, and the principles of personal branding are almost the same as branding any consumer or B2B product.

[click to continue…]

{ 40 comments }

In this article, I want to give you a comprehensive review of Drip and help you evaluate if this tool is for you. Drip is a fantastic tool, not just for email marketing but also for marketing automation and sending behavior-based emails. I am in the process of migrating all my email marketing to Drip.co!

If you are not using any kind if drip marketing for your business yet, I recommend you read this article first: How to Automate Your Marketing & Sales Process with Drip Marketing Campaigns.

The price of Drip.co is a little bit on the higher side compared to other tools, but if you use it in the right way, you will get a healthy ROI from Drip.

Free Trial for 100 Subscribers: Click here to Sign Up for Free at Drip.co. The 100 subscriber free trial is perfect for understanding Drip and experimenting with the system.

[click to continue…]

{ 10 comments }

Today, I am interviewing Sanjay Shenoy, one of the top rated Content & SEO experts in Bangalore. He has run his own startup, has headed marketing in many startup companies in Bangalore and also a full stack digital marketing expert. He is a hustler and we all have a lot to learn from him. Let’s get started!

shenoy

Deepak: When did you start Digital Marketing and how did you get into it?

Sanjay: I started my Digital Marketing journey back in 2009. As a teenager, I was honestly just trying to make some money on the internet. I had been trying to do so way before 2009 but nothing happened. Finally, in 2009, I landed my first client on Freelancer and that’s where my journey began.

When I started off I didn’t know anything about SEO. Frankly, the way I won the client was quite funny. I basically created my own gig pretending to look for SEO services, took the best proposals I got and made it into a nice proposal and sent it across to my client. He liked it a lot, and I won my first client! I had no clue what I was talking about in my proposal.

Once I won the gig, I worked very hard to understand everything that I had mentioned and learned everything I had to about SEO and delivered what I had promised. He was very happy with the results! That’s how I got into the field of Digital Marketing.

What do you think has changed in Digital Marketing since you started?

A lot! And it is changing at a breathtaking pace and frankly, it’s very hard to keep up sometimes. Everything was much more easily manipulatable back then. Now the systems and algorithms have become extremely advanced and smart. And so have people.

[click to continue…]

{ 37 comments }

Do you want to get more installs for your Android or iOS app? There are many networks and channels to promote your app, including some networks that incentivize the downloads. However, if you want genuine users, Google AdWords’ Universal App Campaigns are the best, easiest and fastest way to drive installs for your mobile app.

universal-app-campaign

I call it easy because unlike other campaigns you do not need to set the target audience for your campaign, set keywords or upload any creatives. The data for creating the ad is fetched from the Play Store or App store page. The campaign auto-optimizes itself and delivers it to the right target audience who are most likely to install the app.

[click to continue…]

{ 11 comments }

Why Does Your Facebook Ad Cost Increase Over Time?

by Deepak Kanakaraju on November 21, 2016

Facebook is one of the best platforms to advertise your products or services online. Their targeting options are insane and the cost of advertising to a high-quality audience is the lowest compared to any other online channel.

fbads

A lot of digital marketers get excited when they start advertising on Facebook. They get surprised by the low cost of reaching people and start dreaming of conquering the whole world. However, within a few days, their dreams are shattered because they start observing that their click costs are going up and the conversion ratios are going down.

[click to continue…]

{ 30 comments }

4 Ways to Ethically Steal Customers from Your Competitors

by Deepak Kanakaraju on November 1, 2016

Building a product or service that your customers want is just half the hurdle in your startup journey. Reaching out to your target audience & converting them into your customers is probably as difficult as building the product itself.

steal-customers

There are several ways through which you can target and reach your potential customers. But one of the best and easiest ways to get customers instantly is to target your competitor’s customers!

If you are entering a profitable market, you are sure to have competitors already. In fact, if you are trying to penetrate a niche where you have no competition, it could be a recipe for disaster.

Your competition has already done the hard work of convincing people that they need the product. They have created the market for you. Now you have an opportunity to beat them by creating a product or service that’s better than their offering. And when you create a better product at a better price point, your competitor’s customers are sure to flock to you.

[click to continue…]

{ 34 comments }

I’m a great fan of email marketing. Email is the most powerful tool that is available to digital marketers. When I say email marketing, I am referring only to permission-based email marketing. Sending unsolicited emails cannot be categorized as email marketing anyway.

email-octopus-review

My funnel starts when people subscribe for my free digital marketing course at LearnDigitalMarketing.com. Once they opt-in for the course, there is a drip email sequence of 25 lessons that goes out once every 2-3 days. This builds a strong relationship with my subscribers.

[click to continue…]

{ 12 comments }