How to Choose a Topic for Your Blog?

by Deepak Kanakaraju on April 27, 2017

Do you want to be a professional blogger? Blogging can be a very rewarding career. It provides time, location and financial freedom! I have been blogging for the past 10 years and I will be blogging for the rest of my life. It is definitely fun and rewarding.

However, if you do not choose the right topic for your blog, you will fail. Your blogging success depends on the topic that you choose to blog about. There are three main factors involved in choosing a topic to blog about. Let’s discuss all of them in this article.

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In January 2017, Gopal from Visual Marketer and myself launched a Beta version of a coaching program called the “Brand Funnel Mastermind”. We had a lot of students who made the best out of this training program. Sathish Krishna, one of our students shares his success story with us today.

The Problem: Finding an Audience for the Product

Sathish’s dream was to help people become digital entrepreneurs by getting into affiliate marketing. His idea was to teach them affiliate marketing and make them equipped to live life on their own terms without depending on a 9-6 job.

He wanted to test the idea even before launching an actual product online. But finding proper Indian audience for such a new concept as affiliate marketing and that too for a non-existing product was a pretty tough job. Sathish ran a number of ad campaigns on social media, hoping he could generate good leads. But he wasn’t having much success.

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Today I am interviewing Gopal, founder of Visual Marketer that helps startups to grow fast with Visual Content and Online Marketing. Previously, he founded MyPromoVideos, one of the top explainer video companies in India with clients like Flipkart, BookMyShow and HCL.

Combining the experience of creating highly engaging explainer videos with brutally simple concepts and online marketing, he has created the “Brand Funnel” method which is now used by some of the top startups in India to grow fast and get their Marketing Breakthroughs. The Brand Funnel has brought in more than 10 crores in revenue for his clients.

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If you are reading this post, you will fall into one of the two categories: You have never started a blog or you may have started one, the blog didn’t get much traffic or comments, and then you lost the motivation to keep working on it. In either case, this post will motivate you to start blogging again.

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Blogging is like running a marathon. It is like maintain a fit body. It is like growing a baby, or a tree. It is not a one day task. You have to focus on it every day, in spite of not seeing results immediately. But once it grows to a certain stage, it takes a life of its own and then it keeps growing.

When I started this blog in 2013, it was only a small blog with a few articles, started mainly for the purpose of enhancing my resume. But I kept working on it whenever I had time and eventually it has grown to become one of the top marketing blogs in India. Now the blog has gained a certain momentum that I cannot ignore working on it anymore.

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An Interview with Jitendra from BloggersIdeas.com

by Deepak Kanakaraju on March 27, 2017

Jitendra Vaswani is a professional blogger, speaker, and a digital marketer. He is the blogger behind BloggersIdeas.com & founder of SchemaNinja.com. He had worked with leading companies like Zopper, FirstCry and Payoneer and helped them establish an online presence.

He started his entrepreneurial journey with his blog BloggersIdeas. Jitendra has also established a Digital Marketing Institute in Jaipur called DigiExe. He also published a book recently, and through his book: Inside A Hustler’s Brain: In Pursuit of Financial Freedom he wants to help people to take actions in their life and bring change in people’s mindset.

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In the past few months, I have been very aggressive with Facebook Ads. I use many channels to build my email list, but Facebook Ads is the primary source. I get people into my list by enrolling students for my free digital marketing course. I deliver the course via email, and that builds a rapport on a personal level.

Some of my students who like my teaching style enroll for my paid courses. These paid courses pay the bills for the Facebook Ads which advertise my free digital marketing course. I also pay other bills like web-hosting, email marketing, etc. with the revenue from paid courses. (If you have noticed, I do not have many ads on my blog).

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For most of the bloggers and publishers, the number one call-to-action on content pages is to get visitors to optin with their email IDs. Without building an audience, you cannot grow as a blogger, and one of the best ways to build an audience is to build an email list!

There are many ways get your visitors to optin. One of the most common methods is a lightbox modal that appears on the screen, either on page exit or after a few seconds of the website visit. But they are still forms and it can be a boring task to fill forms. Other methods include a top bar that collects email ID, modals that appear on link-clicks and optin forms below blog posts.

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The Ultimate Guide to Mastering SEO in 2017 and Beyond

by Deepak Kanakaraju on March 2, 2017

SEO is one of the essential components of digital marketing. If you are just getting started with learning digital marketing, SEO might look like a very complicated concept. But in reality, SEO is very simple. There is a lot to learn in SEO, but let’s first understand the fundamentals of SEO.

Think about why you use the search engines for in the first place. You enter “keywords” in a search engine looking for something. It could be for information (news & education), entertainment (movies & music) or transaction (buying products or services).

In all the above cases, you are searching for something that you know that it exists. Search engines are just an evolved form of yellow pages. You look for products and services that you already know about. That’s why the traffic from search engines are always of higher quality.

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How to Send Web Push Notifications on Chrome and Firefox

by Deepak Kanakaraju on February 8, 2017

Unless you have been living under a rock for the past few months, you would have noticed that many websites (including DigitalDeepak.com) ask you permission to send browser-based notifications.

These are called web push notifications and are similar to the app-based push notifications that you get from different apps on iPhone and Android phones. In this article, I am going to discuss how to send web push notifications from your blog or website. We will also discuss the best practices in push notifications and the pros & cons of this communication channel.

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How to Become a Financially Successful Blogger

by Deepak Kanakaraju on January 25, 2017

Long back, when people wanted to share their ideas and knowledge to the world through written words, they had to be a journalist with a newspaper or a magazine. Or they had to be an author depending on a publishing company to accept their work and market it. But today, you can write, hit publish and the whole world can see it!

Blogging is one of the best business models in the world. It gives you time freedom, location freedom and the ability to scale your income rapidly. Blogging is a long journey and there are many things that you would need to get right. In this article, let’s discuss the top factors that determine blogging success.

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