The Ultimate Guide to Content Marketing

by Deepak Kanakaraju on August 13, 2017

Content marketing takes the priority in digital marketing compared to all the other modules. There is no doubt in that. It forms the foundation of all digital marketing activities. But good content doesn’t perform on its own without marketing. Good Content Marketing is about creating great content and also marketing it in the right way.

I’ve been blogging for more than 10 years now and in this blog post, I want to share my learning and experiences on content marketing. We will cover 3 major areas:

  • Why content marketing?
  • The different types of content and…
  • The most common content delivery formats.

Let’s get started…

Why Content Marketing?

Before we get to the why – we need to look back a little about the history of content marketing. If you thought content marketing is a recent addition to the ‘tactics of marketing’, you would be wrong.

Content marketing is hundreds of years old and one of the oldest form of marketing that has existed. Not to mention, storytelling is one of the oldest forms of communication and also is a form of content marketing. Stories have been traditionally used to communicate values and establish brands.

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The Future of SEO: Long Tail Keywords

by Deepak Kanakaraju on July 31, 2017

Getting traffic from the search engines is a great way to scale website traffic, for free. The quality of the visitors are high and it doesn’t cost like paid ads. But the biggest challenge for marketers is getting good rankings on the search result pages.

Getting good rankings for competitive keywords is extremely hard. The website needs to have a good domain authority and relevant backlinks from trusted sources. That cannot be created overnight.

However, you need not wait forever to start tapping into high-quality search engine traffic for your relatively new website. Instead of trying to rank for short-tail keywords, rank for long-tail keywords. You will start ranking faster, because there is less competition in the long tail.

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What I Learned From Starting My Own Hosting Service

by Deepak Kanakaraju on July 27, 2017

I had started a hosting service as an experiment a few months back. Though I knew that it wasn’t an easy business to run, I just wanted to do it because I wondered how the business worked and wanted to learn more about it.

Hosting services are in high demand, many companies are targeting this market, and they pay huge affiliate commissions. I never understood how they could pay such huge commissions esp. when there are so many overheads. Starting and running my hosting service for a short time helped my understand the intricacies of the business model.

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A few years back I started a group on Facebook called Learn Digital Marketing. It started with a few members and grew to a few hundred in the first few weeks. Today it has 56,000+ members and is the largest digital marketing group in India.

The initial set of members were from my network. But instead of waiting for people to discover and join the group, I followed a few key promotional strategies to increase the membership.

In this article, I want to share some of the strategies that I used to grow this group. But before we dive into the promotional strategies, let’s look at the benefits of having a group on Facebook.

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“Will my job be replaced by a machine in the near future?” This is something that haunts most of us. To address this, I would like to share a small personal anecdote from my life experience.

Back in 2010-11, I was offering link building services on a popular forum and I was making revenue like there is no tomorrow. I was easily cashing in upwards of 1 lakh INR per month just by selling one particular link building service.

For a 20-year-old something, this kind of money was huge. It was life changing income.

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An Interview with Anand, Blogger at PedalSaddle.com

by Deepak Kanakaraju on July 4, 2017

Anand, a student of the 100-day blogging course is sharing his journey of cycling and blogging in this interview. I hope this interview inspires you to start your own blog!

DigitalDeepak: Hi Anand, Please Introduce Yourself

Since May last year, I have been working on writing a book with short stories and parallely also found a penchant for riding bicycle, purely from recreational perspective.

Taking up blogging on my cycling experience was a perfect recourse for me to engage in both the activities.

I always thought making a website and starting a blog was little intricate and required specific skill sets but when I came across digitaldeepak.com which offered free digital marketing basic course, it gave me an insight of fundamental elements like getting a domain name, hosting the website, setting up WordPress blog, installing relevant plugins etc which can be independently performed without any experts help.

Later, the 100 days blogging course made everything easy and things started falling in place.

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Can Facebook Messenger Bots Beat Email Marketing?

by Deepak Kanakaraju on June 20, 2017

Recently I’ve been experimenting with Facebook Messenger bots as an alternative to email marketing. Until now, I haven’t seen any communication channel come close to beating email in terms of engagement and personalization. Email marketing is, and hopefully will be, the holy grail of traffic and conversion for most of the digital marketers.

Though email is far from dead, Facebook Messenger seems to threaten email marketing as we know it. Facebook has opened up APIs so that marketers can message their subscribers on the messenger platform. And a lot of third-party tools have come up that helps marketers send messages without the need to code. I believe Facebook is betting big on Messenger and they’ve even acquired the domain name Messenger.com.

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Converting visitors into subscribers is one of the most important tasks for a blogger or publisher. Because increasing the email subscriber base is one of the best ways to build an audience.

There are other ways to build an audience such as Social media followers, notification subscribers and so on. But nothing beats the engagement and personalization of emails.

Many tools can convert visitors into email subscribers. One of the most commonly used methods is the lightbox popup that blocks the screen. The popups are sometimes triggered with a time delay and sometimes triggered on an exit when the mouse cursor moves out of the window.

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The Ultimate Guide to Affiliate Marketing

by Deepak Kanakaraju on June 8, 2017

So you have heard about Affiliate Marketing before and wondered how (and how much probably) can you earn from it, all from the comforts of your home? It looks shiny from the outside but trust me, it is as easy as slicing a cake neatly.

affiliate marketing in india like a pro

In this article, I am going to tell you what is Affiliate Marketing and how it works, what are the existing programs that you can benefit from and how to go about it like a pro. I will also take you through my personal affiliate accounts and show you my real earnings in order to give you some inspiration to get you started (not boasting here).

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How to Boost a Facebook Post Effectively

by Deepak Kanakaraju on May 31, 2017

Most of the businesses that advertise on Facebook just use the Facebook’s Boost Post feature. For many marketers, the Facebook Ads Manager or the Power Editor feels daunting and overwhelming.

With a simple boost post, one cannot have the right targeting or conversion tracking. Most of such boosted posts yield very poor results, but people keep doing it anyway because it is easy to do it.

In this article, I want to show you a simple, step-by-step way to boost your post in an effective way using a combination of Boost Post and the Ads Manager.

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