You may be running a lot of AdWords campaigns promoting different products and services, but have you ever thought about advertising for your brand keywords?

Multi-Ethnic Group of People and Brand Concept

More often than not, your website will have No.1 ranking in the organic search results when someone searches for your brand name. So you may have not considered running a paid ad for that. In this post, you will find out why you shouldn’t miss out running ads for brand keywords.

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Who is Deepak Kanakaraju?

Net Neutrality, a concept that has been highly debated in the US, has caught fire in India only recently. In plain English – Net Neutrality means that all internet data traffic is treated equally – just like electricity. We pay for electricity based on units consumed and we can use it for any device. Similarly Internet access should have a simple pricing structure – cost per unit of data (Kb, Mb, or Gb) and should be treated as a utility.

waiting

What if there is no law or regulation for Net Neutrality? Crazy things will start happening. Recently Airtel wanted to charge separately for free VOIP services.

It is as crazy as the electricity company saying that you have to pay extra for electricity if you use Sony TVs instead of Samsung TVs at home. In such an imaginary case, the electricity company can take bribe from Samsung for promoting them. Such things are not possible with electricity. But with Internet, such things are possible.

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A few months back I spent $2,000 (Rs.1,25,000) on a laptop. The MacBook Pro 15″ With Retina Display. Many of my friends and family thought I was just wasting money. I am a frugal person, and I don’t spend money on something unless it can help me make money. In this post I will convince you why such a laptop is totally worth it and can help you make more money in the long run.

macbook pro retina 15

1. 15″ Retina Display is Better Than You Think

I am sure by now you would have had a chance to look at the retina display on MacBook Pros. You may have seen the difference immediately or at least after a while. While many people say that the difference is not significant, and it doesn’t matter, I would argue that it matters. It matters a lot!

You don’t get used to retina display immediately. But as you use it more, it becomes very difficult to look at normal screens – you will instantly observe the pixels. The retina display makes looking at the screen – especially the one filled with text, an absolute pleasure. The density (PPI) pixels per inch is 220 and is almost as much as the PPI used to print magazines.

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I have been blogging for the past six years now (Since 2008). During this period, I have set up a lot of blogs. Some of them succeeded spectacularly, such as BikeAdvice.in and this blog DigitalDeepak.com. Some of them are performing moderately and continue to bring in passive income till today. Some of the blogs are for non-profit initiatives. Some of them died due to a failed revenue model, but they gave me experience.

Businessman Brainstorming About Blogging

A lot of people have asked me to publish a comprehensive guide to setup a self-hosted blog on a custom domain name. I have helped many people setup blogs. But surprisingly I never wrote an article about it, until now. Better late than never.

Here’s is a comprehensive guide to setting up your self-hosted WordPress blog on your own domain. I have tried to keep it short and simple. But if you find yourself stuck in some place, just leave a comment below, and I would be happy to help you.

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The Evolution of Content & Content Marketing

by Deepak on December 7, 2014

This article is a chapter from my book Content Marketing for Startups.

Evolution of Content & Content Marketing is the most important chapter in this book. Here, we take a look into the evolution of language, communication, memes and content. It is important that we take a moment to understand the evolution of content. Understanding content from the ground up helps us become masters in content marketing and helps us get an edge over our competition.

Old paper, ink and feather on wooden background

I am going to turn back the clock by a few thousand years where humans mostly lived in tribes as hunters-gatherers. I will show you how content came into existence. We will find out why content is the epicentre of marketing and how marketing couldn’t exist without content.

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paypal alternative indiaWe are in the middle of an ecommerce boom in India. Indian consumers are getting used to buying products and services online and making online payments.

In such a day and age, the ability to receive payments online is mandatory for any business. The business could be as small as a freelancer providing online services or it could be a medium-large business receiving millions of rupees in revenues every month.

PayPal was invented for this purpose. When PayPal was launched, online businesses blossomed all over the world. New business models were born because it was so easy to receive payments online. PayPal used to work well in India, for a while. Then all of a sudden RBI (The Reserve Bank of India) started disrupting the business model with a lot of regulations and restrictions.

Post RBI’s intervention Indian PayPal users were not able to:

  • Hold their PayPal balance in their PayPal account
  • Send or Receive money between Indian PayPal users.

Right now PayPal can be used only to make payments through your credit or debit card to a PayPal user in another country. You can also receive payments to your PayPal account from other countries but that money will be withdrawn to your bank account. You will not be able to hold that balance to make further payments.

If you try to send or receive payments within India, your transaction will not go through. The biggest hurdle for Indian businesses is that there is no peer-to-peer money transfer system within India.

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I am excited to let you know about my first book – Content Marketing for Startups! This book explores how startups can leverage content marketing to get targeted traffic.

But traffic is of no use if it is not converted into leads and paying customers. You will also learn about how to convert your visitors into leads, different types of leads, scoring your leads, nurturing those leads and finally converting them into paying customers with proven inside sales strategies.

for-blog-cmfs

If you run your own startup, work in a startup or dream of starting up one day, the content in this book will be priceless to you. Marketing and Sales is one of the most important aspects of any business.

As my mentor used to put it: Marketing is the only activity in a business that gives a direct return on investment. Everything else such as HR, Tech, Finance, Legal etc. are just expenses. Marketing is the only part in a business which you cannot afford to outsource. Everything else can be outsourced.

This is not just an e-book but a real book which you can hold in your hands! The book will retail for Rs.699 on Flipkart and Amazon. You, being my blog reader can get a free copy of this book before it goes for sale at online & offline stores.

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I just came back from Gerry Robert’s Publish a Book and Grow Rich Bootcamp. It was an intense weekend with a lot of learning and networking. In this post I am giving a review of his weekend seminar and a preview of his $35,000 Instant Author Program! You will learn why you don’t need such a pricey guided publishing program to become an author and how you can self publish a book in a much better way at a fraction of the budget.

Gerry-RobertGerry Robert’s idea about book publishing is about how you can publish a book, become a published author and then benefit from the authority and credibility that comes from publishing a book. It’s more about personal branding than making money from actually selling the book.

When you are a published author, people see you in a different way, their first impression towards you will be different. They trust you more (sub-consciously).  A book helps you to get media and press attention thus helping you expand your personal brand.

This works very well if you want to become a speaker, trainer and/or consultant. This also helps you in negotiation and winning client projects.

The things that you will gain after you become an author will be much more than what you expect or imagine it to be. You will get a lot of pleasant surprises. Gerry Robert shows a lot of examples of how people’s lives changed after they became authors. That motivation was priceless to me.

One of the most read articles I have published in DigitalDeepak.com is how to brand yourself as an expert through content marketing. Gerry’s tips on personal branding is very much in sync with my own ideas. While I focus on blogging, his focus is on book publishing. I am sure that when you combine the two it is going to be even more effective.

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You may have never started a blog. Or you may have started one, the blog didn’t get much traffic or comments – and you forgot about it. To manage a blog and its audience is no simple task. But the benefits of blogging far outweighs the trouble that goes into maintaining it. If you have not been motivated enough to start a new blog or resurrect your old blog, this post will give you enough reasons to do so. Here are 7 major benefits of being a blogger…

blogger

1. You Organize and Document Your Ideas Better

You learn many things you go through your professional life. But the problem is that unless you document it somewhere you are going to forget most of the things you learned.

A lot of people have journals where they have written several pages of notes. But we know what happens to those notes.

The problem with taking notes:

  1. They are not organized and presented well (the motivation to organize it well doesn’t exist because no one else is going to read it).
  2. It gets lost over time or just buried somewhere digitally or physically.

In learning arenas like training and seminars, you would have seen a lot of people take notes sincerely. Even I have done that, but more often than not such notes get lost and we never take a look at it again.

When it comes to blogging, it solves both the problems. When you know someone else is going to read it, even if it is a very small audience, you will organize and present your ideas in a better way.

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In this article I have tried to to answer some fundamental questions about blogging. If you are not a blogger yet, you will understand how blogging can help you connect with like minded people, brand yourself, get new opportunities and become a thought leader in your field – and I bet you will be motivated to start blogging. If you already have a blog, you will find out ways with which you can find topics to blog about that are sure to succeed with your audience.

Young funny man in glasses writing on typewriter

Verbal and Written Communication skill is the one thing that makes us human and sets us apart from other creatures on planet earth. While body language and verbal communication is about real time exchange of information, publishing transcends time and reaches people even centuries after it is created.

When you think about it, Information publishing is as old as man kind itself. We as cavemen used to draw and paint inside caves trying to communicate what we felt. From cave drawings, to rock tablets, to organic ink on dry leaves, to paper, to printed paper to Kindle and PDF e-books, we have come a long way!

While most of the technology improvements before 2000 AD was about the efficiency of printing and faster reproduction of the materials, there was not much change in the speed at which the published information was delivered, until the dawn of the internet age.

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