Email Marketing is one of the most important components of Digital Marketing. But the problem with email marketing is that there are a lot of grey areas and things are not straight forward as we would like it be.

madmimi logoAs a basic rule for email marketing, you are not supposed to send a marketing email to a stranger without their permission. But many people do not follow this rule.

Postal mails cost money and hence we don’t get THAT much spam to our house or office. But emailing someone doesn’t cost anything and many people have abused that power to send spam.

Email service providers (Like Gmail and Yahoo) have developed a lot of tools to prevent spam in an automated way – but the problem is that many genuine emails also end up in spam.

And even with such strict spam filters, spam ends up in your Inbox! Because of this, getting 100% of your emails delivered, just doesn’t happen in today’s world.

Ideally, if no spam existed in this world, everybody should be able to send email using their own servers and privately hosted email clients. But since we are not in that ideal world, we have to rely on external mailing clients.

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Who is Deepak Kanakaraju?

Domain names are increasing in value everyday. As the internet becomes an integral part of our daily life, businesses in the virtual world identify themselves with domain names. A good domain name is very important for a brand. People remember good domain names and are more likely to come back to a website which has a simple and memorable domain name.

Many companies try to acquire the .com name of their brands because their prospective customers visit those URLs. For example, Dropbox originally had GetDropbox.com but they purchased Dropbox.com later to avoid a competitor buying that domain name and cashing in on the popularity of Dropbox.

Apple bought iPhone.com, Google bought AdSense.com, Housing bought Housing.com and there are plenty of cases where companies have acquired .com names of their brands for hundreds of thousands of dollars, sometimes millions.

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PayPal allows people to pay and receive money using just an email ID. But RBI doesn’t allow PayPal to operate in India as it is supposed to work. I have been waiting for a true PayPal alternative for India (for receiving payments online) and the wait is over! Instapay is not just an alternative, it is much better than PayPal!

instapay

Previously I had published a post about the best PayPal alternative for India – Instamojo.com. But at that time Instamojo allowed payment collection only through a payment link. With Instamojo, you can create payment links for selling ebooks, selling services, event tickets or even physical goods.

But what if you want to collect an one time payment from a customer for a unique purpose? For example, if I want to collect Rs.7,000 from a client of mine for a specific work I had done for them, creating a payment link and getting it approved just for a one time payment is a hassle.

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Speaker @ 24ADP Digital Marketing Conference, Pune

by Deepak Kanakaraju on June 8, 2015

A while back I announced in this blog that I will be attending 24ADP digital marketing conference in Pune. I was not just an attendee but a speaker this time! I spoke on the topic of ‘Marketing Sales and Automation’. The audience engagement was good and I made new friends.

24adp-deepak kanakaraju

The other speaker sessions and panel discussions exceeded expectations. I met Abhishek from Redbus, Hrishikesh from Zomato, Arun from Trak.in, Suresh from Telibrahma, Jitendra from BloggersIdeas.com and Aishwin Vikhona from Global Websoft.

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Creating a great brand from scratch is the dream of every startup entrepreneur. To build a brand, advertising was the primary channel until a few years back. But in today’s digital era, a great brand cannot be built using advertising alone. A lot of billion-dollar brands have been built from scratch with no money spent on ads!

user engagement and experience

Valuable digital brands like Google, LinkedIn, Twitter, Uber etc. have always focused on user engagement and creating a good brand experience. A low barrier of entry to experiencing their products and services attracts consumers at zero cost. From them we can learn that valuable brands can be built without investing money in mass media advertising.

Only a few entrepreneurs understand branding and the rest end up wasting money in ‘branding activities’. Some marketers think that they can create a great brand by out-spending the competition on advertising. So they end up investing money in driving brand impressions. They roll out fancy TV ads, get millions of banner ad impressions online and cover the first page of our daily newspaper.

These ads compete for the consumer’s attention… And we (consumers) try our best not to pay attention to these interruptive ads!

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24ADP, Pune’s first digital marketing conference is happening on June 6th & 7th. This conference is organized by Pune Digital Marketers.

24-ADP-Logo

The conference will have speakers who are prominent digital marketers. This includes people from LinkedIn, Sokrati and Zomato. According to 24ADP, here’s what they are offering:

The conference will be held on the 6th (Saturday) and 7th (Sunday) of June 2015. Each day will have speaker sessions and panels that will give the insights of some of the prominent digital marketers.

The outcome will be an event stretched across two days with each day 12 hour session of insightful and engaging conversations based on knowledge sharing. This is the first time Pune will be hosting a forum of this kind and will give Punekars a strong platform to communicate.

Here’s a glimpse of the key speakers you will find at 24ADP.

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How to Get Free Search Engine Traffic with Content Pawns

by Deepak Kanakaraju on April 25, 2015

The internet is full of advice about content marketing and SEO. And if you have been reading about content marketing, you would have come across the words ‘Content is King’. Yes, content is king and is the sole generator of human attention as I have explained in the post about evolution of content marketing.

Most of the advice about good content is leaning towards writing large, in-depth pieces of content that would attract backlinks and long term traffic. Expert like Neil Patel constantly practice and preach writing in-depth content that is mostly 2,000 words or more.

In my experience, long pieces of content perform well. The top three best performing pages (in terms of reader engagement) on my blog are very long in-depth articles.

But there is a huge problem with creating such content. It is extremely difficult to write thought provoking, action inspiring 2,000 word articles.

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How do you decide the font, line spacing and the content width for your blog or website content? If you were like me, you probably went ahead with what you thought was the best for your users. And more often that not, the choice represents our own tastes when choosing such elements for our content properties.

the golden ratio

It is time to stop guessing and start taking decisions based on mathematic and scientific principles. Let me introduce you to golden ratio typography. Before we get into what is golden ratio and golden ratio typography, let me first show you the results I got after implementing this typography on my blog.

How Golden Ratio Typography Helped This Blog

I changed my blog’s typography on December 22nd 2014 to golden ratio. I have compared the 30 days before and after this change. According to Google Analytics, my readership has improved by 45.72%.

golden ratio improvement

I have taken time spent on the site as the core indicator of readership. Since the content in my blog is more comfortable to read, people are spending more time on the site.

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The Top 7 Digital Marketing Training Programs in India

by Deepak Kanakaraju on April 12, 2015

You can become a digital marketing expert without the need for courses and training programs. However you could feel that going through a proper digital marketing course or training program is better for you, you are right. A good training program will give you structure, mentor-ship and the opportunity to network with like-minded people.

Digital marketing training programs in India

So if you want to attend a training program on digital marketing, you are welcome to do so. But make sure that you also follow the steps in this article so that you can get hands on experience in this field.

When it comes to digital marketing training, some companies are exclusive in it. Other educational institutes, in order to sustain and offer more and more online courses, have created numerous training programs in the area of digital marketing.

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Search Engine Journal recently published a list of top 10 marketing blogs in India. It was exciting to see DigitalDeepak.com ranked among them!

digital deepak top 10 marketing blogs

Other well known blogs which which were featured include Digital Vidya, Sorav Jain’s Blog and Social Samosa.

Apart from listing the top 10 blogs, Albert Costill also wrote about Obama’s visit to India, Dominos’ dominance in India and the hyperfast growth of the Indian economy.

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