We are in the middle of an ecommerce boom in India. Indian consumers are getting used to buying products and services online and making online payments.
In such a day and age, the ability to receive payments online is mandatory for any business. The business could be as small as a freelancer providing online services or it could be a medium-large business receiving millions of rupees in revenues every month.
PayPal was invented for this purpose. When PayPal was launched, online businesses blossomed all over the world. New business models were born because it was so easy to receive payments online. PayPal used to work well in India, for a while. Then all of a sudden RBI (The Reserve Bank of India) started disrupting the business model with a lot of regulations and restrictions.
Post RBI’s intervention Indian PayPal users were not able to:
- Hold their PayPal balance in their PayPal account
- Send or Receive money between Indian PayPal users.
Right now PayPal can be used only to make payments through your credit or debit card to a PayPal user in another country. You can also receive payments to your PayPal account from other countries but that money will be withdrawn to your bank account. You will not be able to hold that balance to make further payments.
If you try to send or receive payments within India, your transaction will not go through. The biggest hurdle for Indian businesses is that there is no peer-to-peer money transfer system within India.
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I am excited to let you know about my first book – Content Marketing for Startups! This book explores how startups can leverage content marketing to get targeted traffic.
But traffic is of no use if it is not converted into leads and paying customers. You will also learn about how to convert your visitors into leads, different types of leads, scoring your leads, nurturing those leads and finally converting them into paying customers with proven inside sales strategies.
If you run your own startup, work in a startup or dream of starting up one day, the content in this book will be priceless to you. Marketing and Sales is one of the most important aspects of any business.
As my mentor used to put it: Marketing is the only activity in a business that gives a direct return on investment. Everything else such as HR, Tech, Finance, Legal etc. are just expenses. Marketing is the only part in a business which you cannot afford to outsource. Everything else can be outsourced.
This is not just an e-book but a real book which you can hold in your hands! The book will retail for Rs.699 on Flipkart and Amazon. You, being my blog reader can get a free copy of this book before it goes for sale at online & offline stores.
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You may have never started a blog. Or you may have started one, the blog didn’t get much traffic or comments – and you forgot about it. To manage a blog and its audience is no simple task. But the benefits of blogging far outweighs the trouble that goes into maintaining it. If you have not been motivated enough to start a new blog or resurrect your old blog, this post will give you enough reasons to do so. Here are 7 major benefits of being a blogger…
1. You Organize and Document Your Ideas Better
You learn many things you go through your professional life. But the problem is that unless you document it somewhere you are going to forget most of the things you learned.
A lot of people have journals where they have written several pages of notes. But we know what happens to those notes.
The problem with taking notes:
- They are not organized and presented well (the motivation to organize it well doesn’t exist because no one else is going to read it).
- It gets lost over time or just buried somewhere digitally or physically.
In learning arenas like training and seminars, you would have seen a lot of people take notes sincerely. Even I have done that, but more often than not such notes get lost and we never take a look at it again.
When it comes to blogging, it solves both the problems. When you know someone else is going to read it, even if it is a very small audience, you will organize and present your ideas in a better way.
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In this article I have tried to to answer some fundamental questions about blogging. If you are not a blogger yet, you will understand how blogging can help you connect with like minded people, brand yourself, get new opportunities and become a thought leader in your field – and I bet you will be motivated to start blogging. If you already have a blog, you will find out ways with which you can find topics to blog about that are sure to succeed with your audience.
Verbal and Written Communication skill is the one thing that makes us human and sets us apart from other creatures on planet earth. While body language and verbal communication is about real time exchange of information, publishing transcends time and reaches people even centuries after it is created.
When you think about it, Information publishing is as old as man kind itself. We as cavemen used to draw and paint inside caves trying to communicate what we felt. From cave drawings, to rock tablets, to organic ink on dry leaves, to paper, to printed paper to Kindle and PDF e-books, we have come a long way!
While most of the technology improvements before 2000 AD was about the efficiency of printing and faster reproduction of the materials, there was not much change in the speed at which the published information was delivered, until the dawn of the internet age.
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If you have searched for a shop, restaurant or an office address, you would have noticed that a search result with a map listing would have showed up in Google search. Sometimes, this will also have pictures of the business premises, the address and phone number. These results are not automatic. They come up because the business owner has listed his business on Google Maps. It is now time to list your business on Google Maps!
Earlier this feature used to be called Google Places, now it has been changed to Google My Business. This post will show you how to get your business listed on Google My Business.
Once you list your business there, you will not only get a map result when someone searches for your company name on Google but you will also show up with location and contact info when someone looks up for your place in the Google Maps app in mobile, tablet or desktop.
This is very important because unless you enter the correct address and pin the location on the map, sometimes your business will be listed in the wrong place and your potential customers may end up at the wrong streets looking for you!
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Many people recently asked me how to become a Google AdWords certified professional. This post is going to show you how.
There is a bit of confusion in this arena because Google recently changed how the entire certification program works. Google AdWords certification is definitely a plus if you want to brand yourself as a PPC expert. (But keep in mind that passing this exam alone does not make you an expert). Read more about how to become a self made digital marketing expert.
Earlier, the test alone costed $50 to try and the process of the certificate issue was different. Now it is free to take the test. If you take the test and fail, there is a time period where you have to wait before you can give it a go again.
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Digital marketing primarily involves generating traffic and conversions. For a business or project to succeed online, a digital marketer has to bring in the traffic at the lowest cost per visitor and strive to achieve the maximum conversion ratio with that traffic.
There are different types of conversions. Conversion from a visitor to a lead, a lead to a customer and from a customer to a repeat customer. Lead generation and lead nurturing is part of the conversion process and helps increase the conversion ratios.
You can read more about the conversion metrics in my article about important digital marketing metrics.
In this article I will explain about Leads, Lead generation and lead nurturing. Lead scoring is an advanced concept which I will talk about in the next article.
What is a Lead
“Lead”, means a lot of different things in a English language. From nouns to verbs, there are several contexts where this word can be used. With a little bit search on the web for definitions, the closest I could come up with for marketing context is “culminate or result in (a particular event or consequence).”
A web visitor becomes a Lead when she has shown an intention to buy our product or service. This expression of intent to buy can be done in different ways. [click to continue…]
Google webmaster tools is used by many website owners to gain great insights into their websites. If you are not yet using webmaster tools, you are missing out on critical information about your website which can help you get more traffic and make your website more healthy.
With Google webmaster tools helps you get information about how many times your website was displayed in Google search results & how many clicks it received for which keywords and so on. You can also get information about how many pages have been submitted and how many have been indexed in the search engine.
Some notable features that are included in Webmaster Tools:
- Check Keywords and their impressions and clicks
- Check your website for malware
- Check the status of structured data
- Get notified if there is a sudden drop in traffic
- Get notified if there is any issue in the website
- Fetch as Google bot and submit the page to Google
- 404 / Not found errors on your website
- Incoming links from other websites and internal links
- Remove certain URLs from the search engine index
In this article I will show you step by step how to add your website to Google webmaster tools and how to make the maximum use of this tool from big G. [click to continue…]
When it comes to getting business online, lead generation is one of the biggest responsibilities of a digital marketer. Branding and PR is also important but because branding is not measurable, generating leads (direct response marketing) feels more tangible and can help in scaling up fast. When it comes to lead generation online, there are no free and paid methods per se. No source is free in the real sense. Some channels require more money to be invested and some channels need more time to be invested.
If you invest time, your results will last longer but the initial growth will be slow. If you invest money, you will get quicker results but won’t have continuity. A combination of time and money investment would be the ideal way to go – you get leads fast and also your efforts will have a ongoing momentum. Integrated digital marketing helps marketers achieve that goal. As a digital marketer, I use the following channels the most to generate leads for the projects I am a part of.
1. Google Adwords
Google Adwords has been the number one source of quality leads for all my projects. Since I am displaying my ads only to the people who are specifically searching for the product or service that I am offering, Adwords gives quality leads and the conversion ratio is usually high. Adwords can help when you need to reach your lead generation targets within a short span of time. [click to continue…]