New Google AdWords Layout to be Rolled Out in 2016-2017

by Deepak Kanakaraju on March 30, 2016

According to the recent announcement from Google, AdWords layout is going to change soon. This is the first major change after 15 years of AdWords. The new layout will be rolled out in phases and it may take as long as an year or two before the migration is complete.

adwords

The new design will mimic the design elements in other Google products such as Maps, Gmail and Google+. According to Google, the new layout will help you make changes faster and get data and reports with less ambiguity.

Once the layout change is implemented, there is nothing that you need to change. The basic structure of the campaigns will remain the same and your existing campaigns, ad groups and ads will continue to run as it has always been.

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A few months Facebook had launched Lead Ads. With Lead Ads, you can generate leads on mobile without asking your users to fill up a form in a landing page. Facebook picks the information that the user has already given to Facebook and pre-populates the form. Users have to just click on the Submit button to send their Name, Email ID and Phone number to you.

fb lead ads

You can read more about Facebook Lead Ads here in the blog post that I have published previously. However, there were huge limitations with how the data can be handled.

The leads can be downloaded only from the Publishing Tools page as a CSV file and one had to export the leads to a CRM or a mailing platform manually. This doesn’t work for marketers because most of the communication is done via automated follow-up emails.

A few tools had come up in the middle to solve this problem. For example, ConnectLeads, a third party software exported the Leads from Facebook Lead Ads to any email marketing tool of your choice. ConnectLeads is an expensive tool and it is obselete now.

Now you can export your Facebook Leads in real time using Zapier. I use Zapier to automate a lot of marketing tasks. For example, I even trigger a follow-up SMS using Zapier.

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Facebook Canvas Ads: Everything You Need to Know

by Deepak Kanakaraju on February 29, 2016

Facebook has something new for advertisers and brands. They have launched the Facebook Canvas. Canvas is a form of an ad which fills a need in the market that other types of ads have been unable to fulfil.

ad-canvas

It supports full screen on mobile devices and provides a better experience for the users when they want to view an ad and learn more about the brand.

According to Facebook, “Canvases open from Facebook ads in News Feed to reveal a full-screen experience where advertisers can use a mix of video, still images, text and call-to-action buttons to build beautiful and effective brand and product experiences on mobile.”

Facebook Canvas opens up like a website on landing page after someone clicks on a standard looking Facebook ad. In this case, all the content is hosted on Facebook servers and they make sure that the page loads as fast as possible.

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How to Share Facebook Custom Audiences Across Ad Accounts?

by Deepak Kanakaraju on February 21, 2016

In the previous articles on Facebook advertising I have explained about custom audiences and how they work. But did you know that you can share custom audiences between Facebook ad accounts?

share custom audiences

The feature is not enabled by default in your Facebook ads account and it can be enabled only by contacting Facebook’s support.

This can be done only if you have admin access to both the ad accounts. I first started exploring this feature to check if I can tap into the audience of my fellow bloggers.

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If you are getting started with content marketing, you will soon realize that it is easy to create content but almost impossible to promote that content without having an audience.

content marketing

Many top digital marketing experts agree that content marketing is 50% content and 50% marketing. After all, the term contains the word marketing in it. Gone are the days when quality content used to go viral and bring traffic on its own.

Getting traffic to content requires an audience that can amplify your content. Bloggers like myself have worked for years to build an audience and hence driving traffic to new content is easy – meaning, I need not pay for traffic.

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The Complete Guide to Facebook Pixel for Digital Marketers

by Deepak Kanakaraju on February 11, 2016

Facebook recently replaced their Conversion Pixel and the Custom Audience Pixel with the new universal Facebook Pixel. The old ones will be discontinued by the second half of 2016. The Facebook Pixel can do a lot of things apart from tracking conversions.

fb pixel

Pixel is the most important component in Facebook Advertising. Even if you are not going to run ads on Facebook, the Pixel can help you with deeper audience insights.

According to Facebook: “You can now use the Facebook pixel to measure, optimize and build audiences for your ad campaigns, and no longer need to implement the conversion pixel and Custom Audience pixel.”

The Facebook Pixel can be used for three main functions:

  • Building Custom Audiences from your website for re-targeting.
  • Optimizing ads for conversions. (This excites me a lot – more on this later!)
  • Tracking conversions and attributing them back to your ads.

The Facebook Pixel is very powerful, but at the same time it can be intimidating for a marketer.

I have been using Facebook pixels for quite some time, and I assure you by the end of this article, you will completely understand the potential and the functionality of the Facebook Pixel.

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As a blogger or content marketer, you would agree with me that the biggest problem that you face in your blogging journey is coming up with new topics to blog about.

hittail review

There are plenty of keyword research tools in the market and there are plenty of ways to find out what people are searching for. But the biggest issue is that you have to manually sort through all of them.

I have used various keyword research tools such as Google’s keyword planner, KeywordTool.io, Long Tail Pro and so on. Each of these tools throws me 100s of keywords at a time and I have to manually find out which are the keywords that have good search volume.

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Digital Vidya Digital Marketing Course Review

by Deepak Kanakaraju on February 7, 2016

Digital Vidya is one of the leading digital marketing training companies in Asia. Over the years, it has helped a lot of individuals to become marketing experts.

digital vidya review

Many senior professionals with a background in sales and marketing find it useful to have instructor led training and mentorship that Digital Vidya provides.

Despite the fact that digital marketing training programs and courses aren’t necessary to become a marketing experts, those who want to excel in this field should consider taking these courses (if pricing is not a big concern for you).

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My First Digital Marketing Workshop at IISC, Bangalore

by Deepak Kanakaraju on February 3, 2016

Last weekend I conducted a digital marketing workshop at IISC Bangalore. This was the first time I conducted a workshop and met my readers and followers in person. It was a mind blowing experience.

dm-workshop

The workshop had 82 attendees and many people had travelled from far off places to come to this workshop. One person had come all the way from Mumbai!

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One of the things webmasters and bloggers should always track is: what visitors and readers do at their website. The web has a couple of tools which help you observe and know reader behavior and Hotjar is one of them.

hotjar

Hotjar is a powerful tool that combines a variety of features such as; Visitor recordings, Heatmaps, Form analytics, Feedback polls & Conversation Funnels.

Of course you can use and pay for these tools separately, however, Hotjar avails all these amazing features in a free plan that can support upto 2,000 visitors!

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