Free Startup Course: Learn How to Build and Grow a Startup

by Deepak Kanakaraju on June 18, 2018

In the past 10 years of running several freelancing projects, blogging projects, having worked in various startups and finally building my own digital marketing training company and agency, I’ve learned a thing or two about how to build a startup from scratch and make it sustainable.

And I observed that a lot of my readers including you want to learn about how to build startups. And there is no course that is made to teach this in the Indian context. If you dream of having your own company with a good product / service that makes consistent healthy revenues and profits, this series is for you.

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  Free Digital Marketing Training

Have you ever wanted to become a successful blogger? Or have you started a blog and didn’t continue growing it? In either case, this post will motivate you to start blogging again.

blogger

Blogging has a lot of rewards. But blogging is not easy and it is definitely not something that will give you quick results. Blogging is like running a marathon. It is like raising a baby, or growing a tree. It is not a one day task.

You have to do something to grow your blog everyday, in spite of not seeing results immediately. But once it grows to a certain stage, it takes a life of its own and then it keeps growing. I am a living proof of that. And there are many such successful bloggers in the world.

When I started this blog in 2013, it was only a small blog with a few articles, started mainly for the purpose of enhancing my digital marketing resume. But I kept working on it whenever I had time and eventually it has grown to become one of the top marketing blogs in India.

This blog DigitalDeepak has given rise to two 1Cr+ a year businesses. One is the digital marketing training company and the other one is the digital marketing agency PixelTrack. I have spoken about my blogging journey on my TEDx talk. In fact, the TEDx opportunity also came because of my blogging efforts.

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If you are a blogger or want to be a blogger, one of the first questions that you will have is: How Do I Write Great Blog Posts? 

In this post, I would like to share my thoughts on creativity for bloggers and my 4-step strategy for writing great posts from my ten years of blogging experience.

Blogging is not different from other forms of creative work such as art and music. If you want to become a full-time professional blogger, understanding the creative process is very important. The ability to do creative work is the foundation on which your blogging career will be built.

Most of the creative professionals can make a full time living from their work within a few years of focusing on a specific field. To achieve mastery, it would take at least a decade.

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Predictive Analytics: The Future of Digital Marketing

by Deepak Kanakaraju on May 20, 2018

“Yesterday is history, tomorrow is a mystery, and today is a gift… that’s why they call it present.” – Master Oogway

Human beings have always been fascinated by Tomorrow. We have astrologers, psychics and palm readers trying to predict what will happen tomorrow using “super-natural” powers.

Until recently, most of such prediction efforts have not been positive or consistent, and if someone had predicted something accurate, it has always been more of luck than science. If prediction using super-natural powers were true, most of the millionaires in our world would be the astrologers.

However, as technology impacts every aspect of our lives, it is also creating an impact in predicting the future, with reasonable accuracy. With mathematics, big data and predictive analytics, predictions can be made on the foundation of science. No one can predict the future with 100% accuracy, but a hazy view of what’s going to come is better than blindness any day.

In this article, let us look at how much predictive analytics has evolved and if it has a role to play in the field of digital marketing. Before we dive into predictive analytics for digital marketing, we need to understand how prediction works in the first place, the tools and data we need, and most importantly, its limitations.

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7 Golden Rules for Writing Effective Ads

by Deepak Kanakaraju on May 13, 2018

Ads are an integral part of marketing. Ads are the first touch point between a business and a potential customer. Writing an effective ad is an art and a science. A good ad is a result of understanding of the target customers, creativity from the ad copywriter and most importantly, the ad man needs to understand the fundamentals of advertising.

Having a strong foundation in advertising is an asset for any marketer or businessman. To build a strong foundation in the fundamentals of advertising we need to look at history.

Advertising came into existence when there was a possibility of sending the same message to multiple people at once – using technology. The first form of this technology was printing press. Then came the radio, then the TV and then the internet.

The mass media revolution is what has given birth to the concept of advertising. Before that, the only way was to sell at a market place or sell door to door.

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Digital marketing has a lot of components. One of the most important and critical components of digital marketing is email marketing. Especially in the age of volatile social media, where you cannot trust any platform to reach your followers, email marketing is uber important.

I have been focusing most of my learning and execution on email marketing and marketing automation in the past few years. And I have developed quite an experience in making sure my email campaigns work.

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10 Proven Ways to Profit from Your Blog

by Pardeep Goyal on March 24, 2018

Let me introduce myself first before I start sharing what I learned about making money from blogging. My name is Pardeep Goyal. I started my blog on personal finance CashOverFlow.in in May, 2015 because I am passionate about credit cards, saving money on travel & shopping and love to read about optimising taxes to save maximum tax legally.

I can keep on telling you stories of how I saved money when I lived in Goa for 30 days in the cost of 3-4 days of vacation. And how travelled with family for 50 days in Thailand by spending less than 2 lakh rupees.

That’s half of my story. One part of my passion is saving money and other part is making money online. I am able to travel for long vacations because my entire business runs online and most of my income is passive.

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One fine day as I was going through my emails, I saw an invitation to speak. I get a lot of invitations from time to time, and I decline a lot of invitations. But this was an invitation to speak at a TEDx event! I have seen a lot of TED and TEDx talks on YouTube and I was really excited.

I had tried to become a TEDx speaker a while back and later I learned that you cannot buy your way into such an event. You need to get an invitation it cannot happen by design. There is a bit of chance and luck involved in getting such an invitation.

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HighTraffic Summit™ Bangalore: Transparency Report

by Deepak Kanakaraju on March 7, 2018

I have always loved going through financial reports of other businesses and entrepreneurs. And I have a huge respect for people who are transparent. Sometimes, it is better to be transparent, especially when you have critics. Being transparent builds a strong brand. In fact, public companies cannot operate without transparency in accounting – so let’s say I am building that habit from now!

So as a first time exercise, I decided to release a financial report for my HighTraffic Summit™ powered by ResellerClub which was conducted in Bangalore on February 24th.

I was motivated to do this report because I got a lot of replies saying that the ticket price is too high and I should be charging less and I should do the event at a cheaper venue.

It is a mammoth task to do an event successfully because there are so many moving parts. There are so many things that have a potential to go wrong. The mic could stop working, the lights could go off, the food won’t be prepared on time and there are 100 such things. All that headache is removed when you do it at a good venue and get a reliable event management company.

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If you are reading this post right now, I assume that you would have reached a certain stage in your life with your career. But do you want a better job? Or do you want more business opportunities? Apart from gaining more skills in your field of work, personal branding becomes an important part of your career growth.

I have been working hard to build my personal brand over the past 5-7 years, and I have been pleasantly surprised by the results. That’s why I want to share with you, my 7-step personal branding method that has worked wonders. It takes a lot of time to build a strong brand, and the principles of personal branding are almost the same as branding any consumer or B2B product.

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